The Public Self-Consciousness, Self-Esteem & Perceived Quality Driving Conspicuous Online Consumption

This research explores the nexus between Perceived Quality (PQ), Public Self-Consciousness (PSC), Self-Esteem (SE), and Online Conspicuous Consumption (OCC) in realm of online shopping. Unlike earlier studies focused on offline venues, this seeks to unpack dynamics unique interactions. Data sourced via a survey were analyzed with SmartPLS version 4.0.8.9. Findings underscore marked positive correlation PSC, SE, OCC. Those heightened self-consciousness self-esteem display increased conspicuous consumption tendencies. Notably, PQ’s relationship OCC lacked statistical significance, hinting at other dominant determinants purchasing behavior. investigation augments our comprehension consumer behaviors, emphasizing psychological variables impacting Marketers can harness these insights for more tailored strategies. We advocate future expansive samples varied methodologies amplify understanding consumption.